Ryan McSwain Design
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CCA Architecture

 

CCA ARCHITECTURE

CCA Architecture is an architecture firm in Little Rock, Arkansas. The firm previously operated for 20 years under the name of Caradine Companies Architecture and separate leadership until transitioning to an entirely new company. As a result, stakeholders and those on the transition team wanted to establish a new brand identity, visual system and marketing strategy. The rebranding effort included, but was not limited to: naming, logo design, color palette, typography, image use specifications and marketing assets.

Overarching goals were to:

  • Help CCA Architecture achieve clarity about its brand identity both through design aesthetic and strategy

  • Devise a more unified visual system across company assets

  • Develop a marketing strategy that will retain previous clients and bring about greater exposure in the central Arkansas area

Below are samples portraying the identity and personality for CCA Architecture moving forward. Included are logo design, color palette, logo specifications, font choices, business cards and other materials.

Tools Used: Adobe Illustrator, InDesign, Photoshop, Drawing, Photography